The cornerstone of the Hamilton City School District visual identity is the logo. The primary logo should be used, without alteration, to officially brand items. Alternate versions of the logo may also be used. Be sure to review the following pages for specific usage guidelines for each version.
When possible, keep at least a “H” worth of space between the Logotype and other elements.
To ensure consistent colors are used throughout various media, please adhear to the following color values. CMYK color should be used when printing. RGB color should be used when creating digital media.
Too many type sizes and styles at once can wreck any layout. These sizes and styles were developed to balance content density and reading comfort under typical usage conditions. Here’s an example of Hamilton’s brand typefaces in action.
HEADLINE – ROBOTO BOLD (ALL CAPS), 46px, LINE HEIGHT 52px
Subhead – Roboto Bold, 24px, Line height 32px
Body – Droid Serif 14px, Line height 24
Imagery is more than decoration. It’s a powerful tool to help you communicate. Clear, high quality imagery helps to engage the user. The following principles and best practices can help you successfully incorporate imagery and bring your designs to life.